Leading telecommunications company MTN Nigeria has made a significant move by partnering as the headline sponsor of the Akwaaba African Travel Market, West Africa’s premier travel and tourism event, which commenced on September 22, 2024. This collaboration marks MTN’s inaugural participation in the prestigious event, emphasizing its commitment to fostering growth across Africa through innovative technology solutions.
A New Era for MTN Nigeria
As the headline sponsor, MTN Nigeria aims to redefine its role from a traditional telecom provider to a comprehensive technology solutions leader. This partnership will facilitate strategic engagements designed to highlight MTN’s extensive portfolio, which caters to the evolving needs of Micro, Small, and Medium Enterprises (MSMEs), large corporations, and the public sector. The goal is to leverage technology to enhance operational efficiency and drive success in the hospitality sector.
Omowunmi Olatunbosun, Head of SME Segments at MTN, articulated the company’s dedication to promoting tourism in Africa through digital solutions. “We will work closely with our ecosystem of partners to drive productivity and improve business operations,” she stated. “MTN has evolved from just a telecommunications company to a technology company focused on innovation.”
Highlights of the Akwaaba African Travel Market
The 20th edition of the Akwaaba African Travel Market features critical discussions aimed at transitioning Africa’s travel and tourism sector from traditional practices to a technology-driven economy. Notable events during the market include:
- #JollofRiceWar: An exciting culinary competition featuring 10 chefs showcasing various Jollof Rice recipes, delighting participants with a taste of local flavors.
- Africa Travel 100 Awards: Scheduled for September 23, this prestigious ceremony will recognize individuals making significant contributions to Africa’s tourism landscape.
- Youth Tourism Session: On September 24, special guest Mrs. Lola Ade-John, Nigeria’s Minister of Tourism, will address youth engagement in the tourism sector.
- Lagos Day Celebrations: The event will conclude with celebrations highlighting Lagos State’s rich tourism assets, including the Fatima Garbati Tourism Outreach Grant, which awards ₦5 million to emerging tour operators and tourism departments.
A Gathering of Influential Voices
The conference has attracted a remarkable lineup of speakers from across Africa, including Davidson Mugisha from Rwanda and Dr. Adama Bah from The Gambia. Additionally, His Excellency Humphrey Geiseb, the Namibian Ambassador to Nigeria, will be present, underscoring the event’s international significance.
Ambassador Ikechi Uko, the event’s convener, emphasized the vision behind Akwaaba, stating, “Today marks our 20th anniversary, and we are proud to have brought Africa together in promoting tourism.” He called on attendees to unite in harnessing the tourism potential of the region.
With exhibitors from various sectors, including Royal Senchi Hotels from Ghana and Ethiopian Airlines, the Akwaaba African Travel Market stands as a testament to the vibrant and collaborative spirit of Africa’s tourism industry.
MTN Nigeria’s partnership with the Akwaaba African Travel Market marks a pivotal moment in promoting tourism and technology across West Africa. As the event unfolds, it promises to set the stage for a new era of growth and innovation in the tourism sector, paving the way for enhanced productivity and collaboration among stakeholders.
