Netflix has kicked off 2025 on a high note, announcing that it added a whopping 19 million subscribers during the holiday season, bringing its total subscriber base to over 300 million.¹ This impressive growth can be attributed to the company’s strategic investments in shows and films, which have helped power its expansion.
As a result of this growth, Netflix is increasing prices in several countries, including Argentina, Canada, Portugal, and the United States. In the US, premium and standard memberships will cost $2 more per month, at $25 and $18 respectively, while the standard ad-supported tier will increase by $1 to $8 per month.
The company’s financial performance has also been impressive, with a profit of $1.87 billion on revenue of $10.25 billion in the final quarter of 2024. This represents a double-digit growth from the same period in the previous year.
Netflix’s shares have jumped more than 14% to top $993 in after-market trades, reflecting the company’s strong momentum heading into 2025. With a forecasted revenue of $43.5-44.5 billion and a targeted operating margin of 29%, Netflix is poised for continued success.
Some of the upcoming content that Netflix subscribers can look forward to includes new seasons of hit shows “Wednesday” and “Stranger Things,” as well as 52 weeks of WWE professional wrestling programming and the return of NFL games on Christmas Day.
